Lifestyle and behaviour aspects

Mobility is a topic that concerns everyone, and where personal opinions and conditioning play an important role. Examples include preferences for certain modes of transport; perceptions of travel times and distances; fear of mobility innovations; “not-in-my-backyard” attitudes; and conceptions of prestige. Awareness raising and public involvement play a key role in the acceptance of new mobility innovations. In this regard, Europe’s emerging sustainable urban mobility planning methodology plays an important role, as it involves citizens throughout the entire planning cycle.

Information and awareness-raising campaigns are extremely important tools for changing people’s behaviour. Awareness raising is traditionally the main focus of NGOs, although many other players, including local and national governments, European projects, and European initiatives such as European Mobility Week also play a very important role in shaping people’s attitudes, perceptions and opinions.